Plēb Urban Winery

Plēb Urban Winery is an Asheville, NC winery committed to sustainably crafting wines made only from grapes that grow and thrive in their local region.

I set out to re-design their flagship wine collection - the Foundy series. I wanted these to stand apart from the other limited release collection. I utilized organic, hand-lettered type to create an iconic, individual feel for these Plēb staples.